April 16, 2024

A variety of factors influence the trends in exterior signage design. These include customer needs, the economy, and aesthetic preferences. While some of the trends may seem obvious, others can be more subtle and harder to detect. A good signage company in Fresno will know how to balance all of these factors in order to create a signage solution that appeals to their customers.


As people are becoming overwhelmed with visual stimuli, they are starting to crave simplicity. Cluttered graphics and overly ornate designs have been replaced with a more minimalist approach that emphasizes a company’s brand values and messaging. In 2023, this trend will continue to thrive with more and more companies choosing to keep their signage simple and straightforward.

Many companies are opting for matte signs as opposed to shiny ones in order to prevent glare. This is a great way to make sure your sign is visible in all weather conditions. It can also give your signage a sleek, luxurious look. The minimalist trend could be further enhanced with a geometrical shape that is both modern and timeless.

In addition to minimalism, the retro design that has been so popular in the past will continue to be a big player in 2023. This style is not only popular among consumers, but it is also a great way for businesses to connect with their customers through nostalgia. Many designers will draw inspiration from the flowery styles of the 1960’s, pastel colors of the 1980’s, or even the Victorian era for their designs.


As the COVID-19 pandemic continues to impact the real estate industry, building owners are focusing more and more on their outdoor wayfinding signage. Many of these buildings are being converted into multi-use complexes, where it is important for customers to be able to find their way around easily. This can be achieved through clear signage and well-designed floor plans.

Digital Integrations

With the growing popularity of mobile devices, it is only natural that businesses are integrating their signage with these technologies. This can be done by using touchscreen digital signs, which can allow customers to engage with the content on the screen through a multitude of ways. It can also be done through the use of QR codes, which can be used to take a user to a website or social media page.

While some of these trends may be more subtle than others, they will still play a big role in the future of signage. It is important for companies to be able to connect with their customers in the best possible way, and that means utilizing all of the tools available to them. Whether it is through an integrated digital display, a branded exterior, or a wayfinding system that utilizes the latest technology, these trends will help businesses stay ahead of the curve in 2023. For more details on outdoor sings visit https://www.fresnosigncompany.net/outdoor-signs/.